Melbourne’s vibrant epicentre, Chapel Street Precinct, is a culmination of rich cultures and experiences dating back decades. There is an intrinsic, underlying, but palpable heartbeat that exists here. It is like nowhere else in this city, a true melting pot. A colourful community that is its heartbeat.
Rediscover these very people and the places we most associate with this beautiful area. That spirited bunch who often fly under the radar but deserve recognition as those responsible for building a community that’s utterly unique.
In this series, we pay homage to the original custodians of local commerce and culture by bringing them together into a melting pot of memories for ‘The Soul of Chapel’. Watch the campaign’s trailer below for a sneak peak of the captivating vignettes to come.