Who Are The CSPA?
Chapel Street Precinct Association (CSPA) is an independent, not for profit, membership-based Destination Marketing Association that represents over 2000+ commercial properties and businesses in South Yarra, Windsor & Prahran. Click below for our Special Rate ebrochure that outlines the CSPA’s role in future-proofing our iconic shopping & entertainment precinct.
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Special Rate Map
Funds for the CSPA are primarily raised through a Special Rate collected by the City of Stonnington. The rate is then provided to CSPA to market and promote the Chapel Precinct area. Please click below for the map outlining this special rate area.
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Member Form
If your business or property falls within the special rate area, please click below to become a member of the CSPA. Please note, the CSPA operates independently to Stonnington.
MEMBER FORM
CSPA Board Applications
CSPA is funded by members and governed by a member-elected board of directors who volunteer their time to steer the direction of Melbourne’s most iconic precinct. Please note applications have now closed for the CSPA board. Please read in detail the information at the below link to gain a clear understanding of your responsibility in potentially taking on a not-for-profit board position should you be interested in the future. Please note, the next round of board applications will be post June 30 2020.
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The CSPA is looking for passionate sub-committee (area champions) representatives for South Yarra, Prahran and Windsor. This does not require as much time as being on the CSPA board but means once a quarter you may be called on to provide updates pertaining to the economic climate in your specific suburb, or to provide feedback on potential future events and campaigns in your area. Our sub-committee members will be those who would proactively liaise with members in their area and be their collective voice. Should this be of interest, please email admin@chapelstreet.com.au
SO CHAPEL
A stand out digital series promoting a selection of unique businesses and people in our iconic area.
We needed to be smart when communicating a message in just 10 seconds. So for this major campaign (approach), we used interesting, but relatable individuals to create cut-through, engagement and interest. The audience is not bombarded with too much information, instead, we entertain them for a moment with stand out digital content imagery and entice them to visit our website and find out more about Chapel Street Precinct.
Click below to view the videos.
WATCH NOW
Look for the Paw-on-the-Door
We know and love that many of our Chapel Precinct businesses are pet-friendly and we want this unique point of difference to be celebrated! To create further foot (and paw!) traffic within Chapel Precinct, the CSPA wants to work together with you (our traders) to amplify our added shopping panting perk!
Click here to view the digital map of all our Pet-Friendly businesses.
Click below to email us and let us know if you welcome all furry friends and would like to receive a Paw-on-the-Door window sticker.
EMAIL US
Jamie Durie’s Groundswell
Many of our Chapel Precinct businesses are undertaking initiatives or selling products that are eco-friendly and we want this unique point of difference and important conversation to be celebrated! So, for a campaign later in the year, we will be focusing on just this… the things our members are doing and selling to help planet earth. The CSPA wants to work together with you (our local businesses) to support and amplify your environmental sustainability initiatives, or the eco-products you may be selling.
We have already locked in much-loved Australian television personality and environmentalist Jamie Durie to film in our iconic precinct for this important campaign. Now we are reaching out to ask if your business is eco-friendly and if you wish to be highlighted as part of this next marketing activity and filming for Groundswell.
Please click below to let us know if you would like to be involved and with the details of your green-initiative or product.
EMAIL US
Get Off The Couch, Life’s Waiting On Chapel
There is something awry in the cultural zeitgeist. A strange phenomenon taking hold of us ever-social creatures. We’ve traded dance floors for dating apps, restaurants for reheated takeaway, window shopping for web browsing. It’s a pattern of behaviour primed for the sharp comedic commentary of writer/director Julian Lucas (Wildebeest Films), who worked with Chapel Street Precinct’s guerrilla marketing idea to get people off the couch and out living life in their iconic shopping and entertainment destination.
LEARN MORE
Click below for the campaign Decision Framework.
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Chapel Champion Awards 2019
Renowned as one of Australia’s top destinations for shopping, bars, clubs, accommodation and restaurants, Chapel Street Precinct commemorated the region’s status by holding the inaugural Chapel Champion Awards in June 2019. The public voted competition unearthed hidden gems and showcased our world-class offering. In partnership with Metro Tunnel, earlier this year CSPA awarded the champions of Chapel Precinct in 15 prestigious categories. There were some incredible prizes up for grabs, including a $10,000 marketing package for the ultimate winner.
REVEAL WINNERS
REVEAL FINALISTS
The total coverage was estimated to have gained 1.1 million views, a 2.7 million audience reach, plus a 861,000 readership over approximately 36 pieces of media coverage. That’s an overall reach of 4.8 million people.
REPORT
Click below for the campaign Decision Framework.
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Destination Marketing Strategic Plan 2019:23
This document is a summary of our marketing vision for the next four years for both our members and the council. This strategic overview demonstrates our commitment to act on trader feedback and to make sure that individual traders in all business categories and sections of Chapel Precinct are heard, plus have the opportunity to leverage their own business via world-class destination marketing.
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CSPA Board of Directors
The below director was appointed at the 2018:19 Annual General Meeting (AGM) –
Andrew Szoeke – representing Studio Legal (and the Stonnington Liquor Accord).
The below Directors are as of 11 September 2019.
Office-Bearers:
Executive Chairperson/President – Justin O’Donnell (Print Express)
Vice-President – Chris Voyias (Delphi Bank)
Secretary – Lyndal Guterres (Betty’s Burgers & Concrete Co) (two year term)
Treasurer – Nathan Weidemann (Vision Personal Training)
General Board:
Laura Main – Signed & Numbered (two year term)
Alana Hutson – Pran Central
Maxwell Gratton – Representing Prahran Market Clinic
Katherine Sampson – Hello Sam & Little Green on Chapel (two year term)
Associate Board Member:
Jack Hall – Thorne Harbour Health
CSPA Team:
Chrissie Maus – General Manager (CSPA Secretary Delegate Director)
Michelle Fifi – Events & Marketing Coordinator
Collaborate
CSPA would like the opportunity to meet with you to collaborate on events and marketing ideas. Please click below to set up a time.
CONTACT
Chapel Street Digital Billboards
The CSPA owns and operates two digital billboard booths that are strategically placed along the iconic Chapel Street to maximise exposure for our members in one of the most famous shopping and entertainment destinations in Australia. The CSPA sells advertising space on this highly sort after booths in two-week slots for a heavily reduced cost. Members must request a time-slot a minimum of 21 days before the time the ad is required to begin. Time slots are subject to availability. New businesses that open receive two weeks advertising.
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ARTWORK GUIDELINES
Constitution
Changes to the CSPA constitution were ratified by special resolution at a Special General Meeting on 13 February 2019.
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Feedback Form
This is where CSPA businesses have the chance to provide feedback anytime. This means you don’t have to call the CSPA office during business hours or wait to be invited to an advisory board, you can tell us your ideas and feedback anytime.
FEEDBACK FORM
Post Campaign Reports
If you wish to view a CSPA Post Campaign Report from a previous campaign, please click below to request.
REQUEST
Special General Meeting 2019
Click below for Special General Meeting minutes held in February 2019.
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Procurement Policy
The purpose of this policy is to ensure that the CSPA acquires goods and services through a process that is economical, effective and delivers value for money through efficient, ethical purchasing practices.
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Certificate of Currency
Click below to view the CSPA Public Liability Certificate. Policy to expire 31 October 2020.
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