Information for Chapel Street

Precinct Businesses

COVID-19 – Local Community Information

Like everyone, we are monitoring the evolving situation and will continue to work in partnership with the City of Stonnington and support DHHS as they work to ensure the health & safety of Victorians. Click below for up to date information and advice about coronavirus – symptoms, travel and what to do to reduce the risk of infection.


Victoria Coronavirus (COVID-19) restrictions

Details on stage 4 restrictions in Metro Melbourne to slow the spread of coronavirus. Click below to learn more.


Who Are The CSPA?

Chapel Street Precinct Association (CSPA) is an independent, not for profit, membership-based Destination Marketing Association that represents over 2200 commercial properties and businesses in South Yarra, Windsor & Prahran. Click below for our Special Rate ebrochure that outlines the CSPA’s role in future-proofing Australia’s largest shopping & entertainment precinct. 


CSPA Annual Report 2019:20

On behalf of the Chapel Street Precinct Association (CSPA) Board of Directors and General Manager, we would like to share with you the high’s and low’s of the year that was 2019:20. We would also like to thank our members for their support and positive feedback on our revised direction in 2019 and their bravery and innovation through the global pandemic. Whilst normally we would address the year that was in order of events, we think it’s fitting this year that we first talk to COVID-19 and the impacts this has had on our Precinct and the actions taken to support each other through this so far.
Please note this document was ratified by the CSPA Board of Directors on the 3rd of August 2020.  

Chapel Innovation – Pivot to Prevail

Small Businesses make up the heart of the innovative and colourful community that is Melbourne’s Chapel Street Precinct, spanning the famous suburbs of South Yarra, Windsor and Prahran.

Chapel Innovation is a hub of opportunity for business owners to take part in, plus expert tidbits! This initiative explores the future of Chapel and also highlights some who bravely pivoted over COVID-19.

Our key objective is all about making sure we have as many businesses as possible make it through to the other side of this pandemic.


Statement by CSPA Executive Chairperson

The Chapel Street Precinct Association (CSPA) official statement from the Inquiry into the Victorian Government’s response to COVID-19.


Commercial Tenancy Relief Scheme

We know many Chapel Street Precinct businesses waited for this & we are so glad the Victorian Government announced the much needed commercial tenancy relief scheme to alleviate financial hardship faced by tenants and landlords during COVID-19.


Free coronavirus support service

Beyond Blue has launched its new, free Coronavirus Mental Wellbeing Support Service to support all Aussies, including small-business owners. Find out more about this government funded around the clock service.


COVID-19 Disinfecting & Cleaning Program

Citywide are carrying out a disinfecting and cleaning program in areas of the Chapel Street Precinct as a proactive measure to keep people safe from the spread of COVID-19. This involves detailed cleaning of objects that may come into regular human contact such as pedestrian crossing buttons and public seats. Disinfectant products being used are approved by the Environmental Protection Agency and contain registered antimicrobial products for use against COVID-19. This is part of a Victorian Government program across key areas of inner Melbourne. 


Small business owner’s guide to creating a mental health plan in response to coronavirus (COVID-19)

With many small business owners focused on trying to get their businesses through this difficult period and looking after their family and staff, they might not have prioritised their own mental health. Creating a mental health plan is one way to make sure they have practical strategies they can call on to look after themselves and their staff as they plan for business continuity and recovery. It comes with an easy to use template for small business owners to build their own tailored plan and an example plan to use as a guide point.


We Want Your Stories

Every day we will be distributing news alerts to relevant media on how our Chapel Street Precinct businesses have evolved, pivoted and reopening post this pandemic. Click button below to tell us your human interest story and find out more. 


COVID Hotlines to Access Bridging Finance

One of the main concerns for employers wanting to enroll for the JobKeeper scheme is that they have to make the $1,500 payments to employees before they are eligible to receive the JobKeeper payment. For many employers, this is simply impossible. The Treasurer (Josh Frydenberg) spoke with the ‘big 4’ banks and they have established dedicated hotlines (as below) to call in relation to fast-tracking bridging finance. 

Westpac – 1300 731 073
NAB – 1800 562 533 (1800 JOBKEEPER)
CBA – 13 26 07
ANZ –  1800 571 123

Business Support Fund Information

The Vic Gov’s Business Support Fund is now open for applications. The $500 million fund was established to help small businesses survive the impacts of the coronavirus (COVID-19) pandemic and to keep people in work. Eligible businesses can apply for a one-off $10,000 grant which can be used towards costs such as utilities, rent and salaries, plus activities to support business continuity planning. Click the button below or visit the Business Victoria website for information on eligibility criteria and to apply.


ACCC ensures small businesses maintain liquidity during COVID-19

The ACCC is working with small businesses to assist smaller lenders to maintain liquidity and keep our businesses serviced during the coronavirus economic disruption.


Special Rate Map

Funds for the CSPA are primarily raised through a Special Rate collected by the City of Stonnington. The rate is then provided to CSPA to market and promote the Chapel Precinct area. Please click below for the map outlining this special rate area.


Member Form 

If your business or property falls within the special rate area, please click below to opt-in and become a member of the CSPA. Please note, the CSPA operates independently to Stonnington.  


The Chapel Champion Awards 2021

Renowned as one of Australia’s top destinations for shopping, bars, clubs, accommodation and restaurants, last year Melbourne’s iconic urban metropolitan strip Chapel Street Precinct commemorated the region’s status by holding the inaugural Chapel Champion Awards.

This public voted competition will be back in 2021 and again unearth hidden gems and showcase our world-class offering across South Yarra, Windsor and Prahran.

More information coming soon…


A stand out digital series promoting a selection of unique businesses and people in our iconic area.
We needed to be smart when communicating a message in just 10 seconds. So for this major campaign (approach), we used interesting, but relatable individuals to create cut-through, engagement and interest. The audience is not bombarded with too much information, instead, we entertain them for a moment with stand out digital content imagery and entice them to visit our website and find out more about Chapel Street Precinct.

Click below to view the videos.


Look for the Paw-on-the-Door

We know and love that many of our Chapel Precinct businesses are pet-friendly and we want this unique point of difference to be celebrated! To create further foot (and paw!) traffic within Chapel Precinct, the CSPA wants to work together with you (our traders) to amplify our added shopping panting perk! 

Click here to view the digital map of all our Pet-Friendly businesses.
Click below to email us and let us know if you welcome all furry friends and would like to receive a Paw-on-the-Door window sticker.  


Your Sustainability Initiative

Many of our Chapel Precinct businesses are undertaking initiatives or selling products that are eco-friendly and we want this unique point of difference and important conversation to be celebrated!
Click here to watch much-loved Australian television personality and environmentalist Jamie Durie talk about the green-groundswell in our iconic precinct for this important campaign.

The CSPA wants to work together with you (our local businesses) to support and amplify your environmental sustainability initiatives, or the eco-products you may be selling.
Please click below to let us know if you would like to be involved and with details to share across our digital platforms. 


Get Off The Couch, Life’s Waiting On Chapel

There is something awry in the cultural zeitgeist. A strange phenomenon taking hold of us ever-social creatures. We’ve traded dance floors for dating apps, restaurants for reheated takeaway, window shopping for web browsing. It’s a pattern of behaviour primed for the sharp comedic commentary of writer/director Julian Lucas (Wildebeest Films), who worked with Chapel Street Precinct’s guerrilla marketing idea to get people off the couch and out living life in their iconic shopping and entertainment destination.


Click below for the campaign Decision Framework.


Chapel Champion Awards 2019

Renowned as one of Australia’s top destinations for shopping, bars, clubs, accommodation and restaurants, Chapel Street Precinct commemorated the region’s status by holding the inaugural Chapel Champion Awards in June 2019. The public voted competition unearthed hidden gems and showcased our world-class offering. In partnership with Metro Tunnel, earlier this year CSPA awarded the champions of Chapel Precinct in 15 prestigious categories. There were some incredible prizes up for grabs, including a $10,000 marketing package for the ultimate winner.


The total coverage was estimated to have gained 1.1 million views, a 2.7 million audience reach, plus a 861,000 readership over approximately 36 pieces of media coverage. That’s an overall reach of 4.8 million people.


Click below for the campaign Decision Framework.


Destination Marketing Strategic Plan 2019:23

This document is a summary of our marketing vision for the next four years for both our members and the council. This strategic overview demonstrates our commitment to act on trader feedback and to make sure that individual traders in all business categories and sections of Chapel Precinct are heard, plus have the opportunity to leverage their own business via world-class destination marketing.


CSPA Board of Directors

The below stand as at 10 June 2020.

Executive Chairperson/President – Justin O’Donnell (Print Express)
Secretary – Nathan Weidemann (Vision Personal Training)
Vice President & Treasurer – Maxwell Gratton (Melbourne Queer Film Festival – Representing Prahran Market Clinic)

General Board:
Melissa Glentis – Dilly Daly (Representing Forrest Hill Precinct, South Yarra)  

Chris Voyias – Delphi Bank    
Andrew Szoeke – Studio Legal
Lanis (Matt) Lanigan – Lucky Penny Cafe

Associate Board Member:
Jack Hall – Thorne Harbour Health

CSPA Team:
Chrissie Maus – General Manager (CSPA Secretary Delegate Director)
Michelle Fifi – Events & Marketing Coordinator


CSPA would like the opportunity to meet with you to collaborate on events and marketing ideas. Please click below to set up a time. 


Chapel Street Digital Billboards

The CSPA owns and operates two digital billboard booths that are strategically placed along the iconic Chapel Street to maximise exposure for our members in one of the most famous shopping and entertainment destinations in Australia. The CSPA sells advertising space on this highly sort after booths in two-week slots for a heavily reduced cost. Members must request a time-slot a minimum of 21 days before the time the ad is required to begin. Time slots are subject to availability. New businesses that open receive two weeks advertising.



Changes to the CSPA constitution were ratified by special resolution at a Special General Meeting on 13 February 2019. 


Member Code of Conduct 

As ratified by the CSPA board on 5 December 2018.


Feedback Form 

This is where CSPA businesses have the chance to provide feedback anytime. This means you don’t have to call the CSPA office during business hours or wait to be invited to an advisory board, you can tell us your ideas and feedback anytime.


Post Campaign Reports

If you wish to view a CSPA Post Campaign Report from a previous campaign, please click below to request.


Follow us! 

Please follow our @chapelprecinct Instagram page & @chapelstreetprecinct Facebook page. We have a combined following of over 45,000.


Digital Marketing Report Data

Click below to view CSPA’s monthly digital marketing data.


Special General Meeting 2019

Click below for Special General Meeting minutes held in February 2019.


Procurement Policy

The purpose of this policy is to ensure that the CSPA acquires goods and services through a process that is economical, effective and delivers value for money through efficient, ethical purchasing practices.


Privacy Policy

Click below to view the CSPA Privacy Policy.   


Certificate of Currency 

Click below to view the CSPA Public Liability Certificate. Policy to expire 31 October 2020.