While the Rod Laver stadium is overrun with Tennis elite, Melbourne’s premier shopping precinct, Chapel Street has a few balls of their own to play with the ‘Play on Chapel Street’ campaign!
In an ode to the Australian Open, Chapel Street Precinct Association Director Chrissie Maus, is launching the ‘Play on Chapel’ campaign, in a bid to draw in crowds from the nearby Arena.
Ms Maus says “Chapel Street is the best place to play in Melbourne! This campaign will promote Chapel Street as a true destination, through cheeky and cut through marketing.”
“Play on Chapel is a way of showing how diverse the Chapel Street Precinct is, with a focus on letting people know that there’s more antics to be had on Chapel Street than a late night at Revolver.” says Ms Maus.
The Chapel Street Precinct Association is known to throw the rule book out the window, and this campaign has a few tactics that will have some marketing referees blowing the whistle. Ms Maus says “We’re smart with our marketing. We need to be bold to get maximum exposure for little cost”
Chapel Street will be infiltrating the Rod Laver Stadium with 2,000 rain ponchos emblazoned with Chapel Street’s newest logo re-incarnation for the tennis. That will see 2,000 people wearing Chapel Street front, back and centre when the inevitable rain hits Melbourne.
“You won’t be able to escape us at the tennis! We are using everyday people as walking Chapel Street billboards” says Ms Maus.
Chapel Street is the home of the unexpected. With unique ways to play, as well as fashion, hospitality and lifestyle, this a destination that is unmatched. Over 1800 shopping outlets span the Chapel Street Precinct, where visitors will be treated with fun, exciting ways to spend their evenings once the court lights go out.
WIN a $100 GIFT VOUCHER to use at Chapel Precinct’s Champion Salon on Greville Street. Bat Your Lash are giving away $100 worth of services to celebrate winning the title of Champion Salon in this years Chapel Champion Awards.
If you’ve never taken a trip to Greville Street, you’re seriously missing out. This petite Prahran street leads you gently from the hustle of Chapel Street, into a warm village of boutique makers, retailers & artists.
I braved my first Pole Dancing class at Pole Divas Prahran and I was really (dare I say it?) feeling myself. Prepared to feel uncomfortable, thankfully, my awesome older sister was eager (you can see why she’s the oldest) to join me for our first experience with the pole.
Enjoy a meal at everyone’s favourite neighbour, Melbourne Bowling Club, featuring mulit-award winning Chef Pierre Khodja with an incredible French-Algerian inspired menu.
Just when you thought living or working in or near Chapel Precinct couldn’t provide any more perks… Grab your housemates and check out these awesome local deals you can nab just for living or working around these parts.
670 Chapel are serving up some hearty winter warmer recipes to chuck into the slow cooker and polish off on a cold Melbourne night! Give these delicious and easy meals a go and find all your ingredients at 670 Chapel in South Yarra.
A cracker of an event for this long weekend – the team from Galah taking on traditional High Tea – with a fair dinkum twist.
Let Lucky Penny’s talented team of Chef’s take you on a culinary journey through the harsh, gorgeous and delicious seasons of Australia.