#NotHappyDan – that’s the call to arms used by Chapel Street Precinct Association (CSPA) is using.

Why? To recruit an army of South Yarra Train Station commuters who are sick and tired of being neglected by the Victorian Government, led by Labor Premier, Daniel Andrews.  In a bold guerrilla style marketing campaign, CSPA have plastered posters that mock Daniel Andrews around key suburbs that have been affected by the station that is in serious need of an upgrade.  Wearing a stained singlet and exposing his stinky armpits on the overcrowded South Yarra Station platform, the comical scene is unfortunately a regular occurrence for fed-up commuters.

“South Yarra station is the busiest outside the CBD, yet the government proposes a decrease in rail services to this station, and no interchange station connecting the proposed MetroRail to the existing station.  It just doesn’t make sense,” stated John Lotton, President of Chapel Street Precinct Association.

“The unkempt South Yarra station is buckling under the pressure and it’s only going to get worse unless urgent action is taken.  The State government has approved high-rise residential towers to many areas in and surrounding Chapel Street, yet it has overlooked any upgrading of public transport infrastructure.

“The Premier, Daniel Andrews, was recently gloating about how cleaver he was to get an additional $4b from the sale of the Melbourne Port.  These additional funds could be used to future proof the suburb where 5000 new residences are about to be built.”

The CSPA is hoping the guerrilla styled marketing campaign, led by the cheeky campaign posters, will start a grassroots campaign of ‘pissed off’ commuters.  “We want users of South Yarra Station to take a picture of the ridiculous conditions they endure every day and post it to their social media with the hashtag #nothappydan.  This feed will become a real-time scrapbook of why South Yarra Station is in need of an urgent upgrade.”

The CSPA #nothappydan campaign comes hot on the heels of a similar campaign in NSW that mocked Premier Mike Baird’s controversial lockout laws.  “Our goal was to offer Melbourne’s Chapel Street as a more playful alternative and lure Sydneysiders down south during Spring Racing Carnival.  Just like it did in NSW,we believe using humour in a very public way will be very effective in getting our message across.  Our Mike Baird campaign received national attention and was even praised by Sydneysiders affected by the lockout laws.”

The government funded, Infrastructure Victoria, recently recommended an upgrading of the South Yarra Station, while also recommending a vehicle congestion tax for South Yarra, Prahran, and Windsor.  “The CSPA strongly rejects the proposal for a congestion tax and sees it as a substantial impediment to any business in the area,” continued John Lotton.  “The CSPA fully endorses however the City of Stonnington’s alternative proposal to the already overcrowded South Yarra Station (March 2016).  This report was produced by one of the State Governments own lead consultants, Mr William Mcdougall, who was cross-examined in the recent public forum on the proposed MetroRail project.”

Public Transport Victoria has also acknowledged that South Yarra station should be upgraded, but has given no commitment as to when this should be carried out.

“Despite all of this, The Transport Minister, Jacinta Allen, has ignored the City of Stonnington’s request for a meeting to discuss its proposal in greater detail.  This is alarming, and I’m sure the public will gladly voice their opinions at #nothappydan!” concluded John Lotton.

nothappydan

DECJUBA X THP | Limited Edition Tote

| Fashion | No Comments
Continuing the success of their last collaboration with THP, DECJUBA have launched The Hunger Project x DECJUBA Limited Edition Tote Bags! Available at DECJUBA Chapel Street and all other full priced stores! With 100% of...

What to wear on what day? Guide so everyone doesn’t stare and point at you!

| Events, Fashion, Spring Racing | No Comments
A little refresher on the do’s and don'ts for Spring Carnival fashion etiquette as well as the best places on Chapel Street to find the perfect race-day getup! Derby Day...
Speakeasy

7 Post-Race Day Hot Spots for a BIG CREW on Chapel

| Drink, Eat, Play, Spring Racing | No Comments
You started the day with your crew and you should finish it with them too. Don’t be forced to split up at the end of the day this Spring Racing...
Alannah Hill - Spring Racing - Chapel Street

Alannah Hill Spring Carnival Style Line-Up – For Something More Sophisticated

| Fashion, Spring Racing | No Comments
Known for its graceful flair, Alannah Hill has a unique way of combining classic, stylish and fun in all the right ways. Chapel Street shoppers will fall in love with...
Spring Racing

Don’t Look Like a Floundering Mess at Flemington (at least at the start)! Race-Day Prep on Chapel

| Beauty, Events, Spring Racing | No Comments
A full day at the races calls for the most foolproof preparation routine. Chapel Street has all the best hair, skin & beauty hotspots to leave you looking perfectly polished....

Spring Fashion Gallery

| Fashion | No Comments
It’s finally warming up and there’s the smell of fresh stock in all your favourite shops, check out some of this season’s latest trends, taking you through this Spring Fashion...
Spring Racing

FLY IN YOUR FILLY OR FRIEND! – SPRING RACING COMPETITION

| Events, Spring Racing, Stay | No Comments
Image: Spring Racing Carnival FLY IN YOUR FILLY OR FRIEND! You and your interstate friend could be off to the race that stops a nation AND get to rest your...
Say Cheese Prahran Market Festival

Say Cheese Festival at Prahran Market!

| Eat, Events | No Comments
Where Prahran Market, 163 Commercial Road, South Yarra, 3141 When Sunday 28th October, 10am – 4pm Cost FREE Parking ​Elizabeth Street Car Park  Woolworths Car Park ​ Say Cheese! Sunday 28th...