There was no cherry chapstick, a hot pink car took it’s place! The KIIS the Car on Chapel promotion was a cheeky stunt put together by KIIS 101.1 and the Chapel Street Precinct Association.
Anyone in Melbourne could enter, either by listening to KIIS 101.1, or by finding the car on Chapel Street, taking a selfie and posting it to Instagram with #KIISTheCarOnChapel.
10 finalists were chosen to compete in the ultimate KIISout for a brand new Honda Jazz. After a short 40 minutes, only two remained for the lengthy 2.5 hours it took for the winner to finally claim his prize!
Do you think it was too easy? Think again! The rules were strict. No moving, no removing of the lips and to top it all off it was a FREEZING Summer morning in Melbourne. The finalists were also lured off of the car with prizes that included a $1000 gift card for Priceline Pharmacy, $1000 worth of Tony Bianco shoes and a year’s worth of Royal Treatments from Kings Domain Barbers.
In the end, a Chapel Street local claimed his victory and the crown of best kisser on Chapel Street!
“I just really wanted to give that car a kiss, so I came down here and then two and a half hours later I won it!” he joked.
“But honestly it was really hard, I had no feeling in my fingers and I was going to give up five minutes later but luckily I stayed the distance.”
The Chapel Street Precinct Association Marketing and Events Director, Ms Chrissie Maus was thrilled with KIIS the Car on Chapel, and can’t wait to think up the next big promotion.
Ms Maus said “Chapel Street can be uniquely cheeky in our marketing campaigns. We’re not bound by the traditional marketing rules that our competitors follow, so we can think creatively and be unapologetically bold to get the best cut through for our retailers.”
Do you think you could have taken out the top prize? Or would a hot date with Chapel Street’s most eligible bachelor Alex Smith be enough to get you to stop kissing? Let us know!
WATCH THE VIDEO BELOW!
If you’re not heading to The G this year and you’re on the hunt for a spot to watch the game with your crew, check out where the beverages will be bottomless, the food will be top notch and the screens will be airing the greatest sport in the world (to some…).
Culinary delights inspired by Latin America, Italy, Mexico, The Middle East and Jane Doe’s older brother have joined the Chapel Street Precinct.
Thankfully the team at Grand Lafayette are masters at Aizuchi: the Japanese art of listening, and as customers have requested more all-you-can-eat, they have delivered. From this month onward, you’re able to indulge in all your Grand Lafayette all-you-can-eat Japanese favourites and $1 beer, from as early as 11am every Saturday and Sunday.
In Search of the Truth at this year’s Melbourne Fringe.
2019 feels like it’s flying by but that doesn’t mean it’s too late to get into shape. Whether you’re getting a late start on your new years resolution or looking for new ways to up your fitness game for Summer, meeting those health and fitness targets has never been easier thanks to Pran Central.
As a Chapel Street resident of a number of years, I’ve noticed a few changes in our community. But I’ve also observed a few things that are iconically Chapel Street that only residents can truly relate to. When you know, you know.
BE THE FIRST TO KNOW