“Arrivederci Italy, Ciao Chapel Street!”
KATE LANGBROEK LEADS LA DOLCE VITA LIFESTYLE REDISCOVERING CHAPEL STREET PRECINCT
IN FIRST AUSTRALIAN CAMPAIGN SINCE ARRIVING HOME
Much loved radio personality and comedian Kate Langbroek has returned from Italy to rediscover her one true amore, Melbourne’s iconic Chapel Street Precinct, which has seen a post lockdown renaissance of booming business over summer.
Langbroek has stitched the words ‘Support Local’ on her sleeve, making unexpected visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners reactions for the precinct’s latest campaign. These surprise moments will be posted across Langbroek’s social media channels to promote the ongoing campaign: TWO WORDS, SUPPORT LOCAL.
“In the last year, like many of us, I dreamt of freedom, so what a treat to be set free on Chapel Street to rediscover its restaurants, bars and shops,” said Kate Langbroek.
“In the two years I have been away, this iconic strip has been reborn. There are so many new businesses; pop-ups and outdoor spaces. And in the middle of this buzz are the stalwarts of the strip. It’s such an exciting, buzzy place to be – and it’s now dog-friendly! It is – dare I say it – a little bit European, and a lot Melburnian. And I will never take it for granted again.”
CLICK HERE TO WATCH KATE LANGBROEK REDISCOVER HER TRUE AMORE, CHAPEL STREET PRECINCT
“This has been the best summer for Chapel Street Precinct in years, with a lifestyle renaissance in full view, and we’ve loved how Kate has been documenting it,” said Ms Chrissie Maus General Manager of Melbourne’s metropolis Chapel Street Precinct. “Our businesses are bustling with people eager to forget lockdown and families are coming from all corners of Victoria to visit our massive breakout hit public art installation, Robot SPACEland.
“This summer there has seen an unprecedented number of shops opening and their success can be seen in the increased foot traffic across South Yarra, Windsor and Prahran. Our community has come out of COVID with a passion for supporting their community and local business. The #supportlocal message was heard loud and clear.
“Our ‘Two Words. Support Local’ campaign is unapologetically simple, stripped back and straight to the point. This was strategically rolled out to cut through the COVID noise and to make sure our critically important message was heard.
The fab City of Stonnington Mayor Cr Kate Hely said, “Our community has embraced their local businesses, realising that by supporting them, their community will thrive. This is both a thank you and a reminder, please continue to spend your money with local businesses rebuilding post lockdown.”