General Pants Co. has never been big on playing by the fashion rules. Since 1972, the Australian retailer has championed personal style and self-expression, bringing together an ever-changing mix of denim, streetwear, everyday staples and statement pieces for men and women.
Expect cult denim, graphic tees, relaxed layers, footwear and accessories from a mix of local and international labels, with brands like Levi’s, Abrand, Rolla’s, Dickies and Afends sharing the racks. Trend-aware without telling you exactly how to dress, General Pants is made for finding pieces that work with your style, not someone else’s.
