Keep your wardrobe effortlessly stylish with AS Colour, a go-to destination for premium everyday clothing located on the corner of Chapel Street and High Street in Prahran. Founded in New Zealand in 2005, AS Colour has built a reputation for creating high-quality basics that stand the test of time. With a focus on simple design, comfortable fits and quality fabrics, the brand proves that sometimes the best wardrobe essentials are the simplest.
Discover a versatile collection of men’s and women’s clothing, from classic cotton tees, oversized shirts and relaxed denim to hoodies, sweatshirts, trackpants and everyday accessories. Whether you’re building a capsule wardrobe, finding the perfect plain tee or refreshing your everyday staples, AS Colour offers timeless pieces in an extensive range of colours, fits and fabrics. With selected organic cotton styles and a commitment to producing durable, long-lasting garments, the brand encourages a more considered approach to everyday fashion.
The Prahran store brings AS Colour’s minimalist aesthetic to the heart of Melbourne’s Chapel Street shopping precinct. With its clean, contemporary retail space and carefully selected collections, it’s an easy stop for anyone who appreciates understated style and quality essentials. Whether you’re shopping for yourself, finding the perfect layering pieces or exploring wardrobe basics that you’ll reach for again and again, AS Colour delivers effortless style without the fuss.
